How It Works
No fixed schedules, no strangers, no compromises
Every tour is just you and your group — designed around what you want to see, how you want to move, and what the weather and light make possible that day.
That's how Luke approaches every private Iceland tour. Since 2006 he has been exploring and photographing Iceland's most remote and breathtaking landscapes — building a deep knowledge of hidden locations, secret viewpoints, and the kind of places that never appear in guidebooks. The private tours grew naturally from that — a way to share what he'd discovered with travellers who wanted something more personal and authentic than a standard tour bus experience.
Our Services
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Every tour is exclusively yours. Whether you're travelling as a couple, family, or group of friends, you'll never share the experience with strangers. Luke adapts the entire day around your pace, energy, and interests.
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Luke is a professional photographer with 18+ years shooting Iceland's landscapes. He knows exactly where to stand, when the light is perfect, and which hidden angles most tourists never find. You go home with images that actually tell the story of your trip.
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If the weather changes, the plan changes. If your group wants to spend longer at a waterfall, you stay longer. If you spot something incredible on the road, you stop. There are no rigid schedules — just the best possible day based on what's actually happening around you.
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Luke knows the best places to eat that aren't in the guidebooks — from cosy local spots to hidden gems only locals know about. No tourist traps, just honest recommendations based on years of living and working in Iceland. Whatever your budget, Luke will point you to the right place.
Travel in comfort — vehicles chosen for your group
Getting to Iceland's most remote and breathtaking locations should be as enjoyable as arriving there. That's why every tour uses a carefully selected luxury vehicle matched to your group size, comfort expectations, and the terrain you'll be exploring.
Luke works with trusted local partners to ensure you always travel in the right vehicle for your journey — whether that's a smooth ride along the South Coast or a rugged adventure into the Highlands.
How to get started
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Tell Luke your dates and group size
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Share what you'd love to see
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Luke's team builds your personalised experience
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You show up — Luke handles everything else