How It Works
No fixed schedules, no strangers, no compromises
Every tour is just you and your group, designed around what you want to see, how you want to move, and what the weather and light make possible that day.
That's how Luke approaches every private Iceland tour. Since 2006 he has been exploring and photographing Iceland's most remote and breathtaking landscapes, building a deep knowledge of hidden locations, secret viewpoints, and the kind of places that never appear in guidebooks. The private tours grew naturally from that, a way to share what he's discovered with travellers who wanted something more personal and authentic than a standard tour bus experience.
Our Services
Every tour is 100% private. No strangers, no fixed bus schedule, just you, your group, and Luke, with the itinerary built entirely around you.
As a working photographer, Luke doesn't just guide you to the location. He helps you frame and time the shot, so you go home with photos you actually want.
The route adapts to the weather, the light and your pace, not the other way around. Fewer stops if you want more time somewhere, a different route if the conditions call for it.
From the classic Icelandic hot dog to small farmhouse spots along the way, Luke shares the food finds that don't show up in guidebooks.
Travel in comfort, vehicles chosen for your group
Getting to Iceland's most remote and breathtaking locations should be as enjoyable as arriving there. That's why every tour uses a carefully selected luxury vehicle matched to your group size, comfort expectations, and the terrain you'll be exploring.
Luke works with trusted local partners to ensure you always travel in the right vehicle for your journey, whether that's a smooth ride along the South Coast or a rugged adventure into the Highlands.
“I started Secret Spots because I genuinely believe Iceland is best experienced privately, slowly, and with someone who knows where to look. I look forward to welcoming you and sharing the hidden places that have inspired me for nearly two decades.”
Luke, Founder of Secret Spots of Iceland